Alice & Albert and Grapes Worldwide Form a Global Strategic Partner Network
Built on shared values and complementary strengths, this partnership expands how we help brands launch, scale and grow across markets.
The strongest partnerships are not always the ones you go looking for. Sometimes they begin with a conversation, a thoughtful introduction and the immediate sense that there is something worth exploring.
Earlier this year, Karan Sanghavi, a former Alice & Albert intern who is now Strategy Director at Grapes Worldwide, introduced me to Sini Magon and Shradha Agarwal. Karan and I have stayed connected over the years, and he saw clear synergies between our agencies. He believed we should know one another.
He was right.
After a few Zoom conversations, I had the opportunity to meet Sini and Shradha in New York City this spring. It quickly became clear that we shared similar perspectives on what brands need, how agencies should work and how local market understanding can be strengthened by broader global capabilities.
We also genuinely liked one another. That matters.
It did not take long for our conversations to shift from getting to know one another to discussing what we could build together. As our teams began connecting across time zones and screens, the idea grew into something bigger: a Global Strategic Partner Network.
Local Leadership. Expanded Capabilities.
Alice & Albert brings deep knowledge of the U.S. market, with expertise across strategy, brand development, creative, content, social commerce, influencer marketing, partnerships and growth.
Grapes Worldwide adds more than 250 specialists across creative, media, public relations, influencer marketing, technology, AI, commerce and data-led marketing, with a presence across India, the UK and the UAE.
Together, we can support brands from strategy and go-to-market planning through creative execution, media, technology, commerce and growth. For commerce brands, that includes building a connected presence across Shopify, Amazon and TikTok Shop.
Clients experience the partnership through one lead agency, one scope and one coordinated team. For opportunities led by Alice & Albert, we remain the client’s direct partner while bringing in the broader talent and capabilities of the network when they create meaningful value.
For brands looking to enter the U.S., India or other international markets, this creates a smarter way to grow without sacrificing the local relevance that makes a brand connect in the first place.
Today, we are proud to make it official. In the coming weeks, we’ll share more about the capabilities, platforms and thinking behind the partnership, and how we are bringing them together to help brands grow across markets, platforms and channels.
Ready to Grow Across Markets?
If your brand is considering an entry into the U.S., India or another international market, we would love to hear what you are building and explore what could be possible together.
