Inspired by the creative wisdom of
the imaginative
science of
Albert
Einstein
scroll down
the rabbit hole
the
1. (slang)
Mental soundness, wits.
-Commonly used in the phrase scare the bejeebers out of.
approach to growing
the
1. (slang)
Mental soundness, wits.
-Commonly used in the phrase scare the bejeebers out of.
Low maintenance, if you will. But mostly in the way where you won’t spend 14 billable hours to add the word “the” to something.
So let’s go full-on mad scientist and let’s jump down the rabbit hole…
We’re a modern creative-led brand growth agency, except we’re easier to deal with.
Low maintenance, if you will. But mostly in the way where you won’t spend 14 billable hours to add the word “the” to something.
So let’s go full-on mad scientist and jump down the rabbit hole…
Did you know?
84% of global executives report that innovation is extremely important to their growth strategies. But 94% are dissatisfied with their organizations’ innovation performance.
We came up with a theory.
We started Alice & Albert with little more than a mad notion. Data itself, without the spark of imagination and the fire of emotion, only takes you so far. Or, as Albert put it…
from A to B.
Imagination will take
you everywhere.
certified mad scientists.

Jenn Moyer-Smith
Co-CEOA creative spirit who studied fine art and photography at Northern Michigan University.
An entrepreneurial spirit who watched her dad create and grow independent record labels.
Jenn brought both experiences to her brilliant work for Lane Bryant, bareMinerals, Office Depot, NFL, and QVC –where she spearheaded strategic partnerships that fueled social media growth to $100M in revenue.
Mother of two beautiful girls. Owner of two adorable dogs. Publisher of one imaginative children’s book series.

Olivia Ruuska
Senior Brand ManagerOlivia brings a rare combination of strategic thinking, creative intuition, and entrepreneurial energy to every brand she touches.
As Senior Brand Manager at Alice & Albert, she leads social media strategy, influencer partnerships, and brand growth initiatives for clients across multiple industries. Equally comfortable developing big-picture strategy or diving into execution, Olivia helps brands build authentic connections that drive engagement and growth.
As both a strategist and creator, she understands today’s digital landscape from multiple perspectives, giving her a unique ability to identify opportunities others might miss. Known for her fresh ideas and collaborative approach, she’s often the catalyst behind some of our most successful campaigns.
These days, Olivia is quickly becoming a Milwaukee socialite in her own right—popping into the city’s newest hotspots, sneaking behind the DJ booth for a spin, or cheering courtside at a Bucks game like she’s part of the starting lineup.

Marisa Grundy
Creative and Marketing StrategistMarisa has a talent for turning ideas into reality.
As Creative and Marketing Strategist at Alice & Albert, she helps brands come to life through thoughtful design, compelling content, paid media, customer journey development, and creative execution. Whether she’s building campaign assets, refining a brand story, developing social content, or supporting larger strategic initiatives, Marisa brings a unique blend of creativity and strategic thinking to every project.
With a background spanning creative direction, digital marketing, and brand development, she understands how each touchpoint contributes to the overall customer experience. From first introduction to long-term loyalty, Marisa helps create cohesive brand experiences that strengthen connections and keep audiences engaged over time.
Always plugged into what’s happening next, Marisa has a natural instinct for spotting emerging trends, understanding consumer behavior, and identifying opportunities that help brands stay relevant in an ever-changing marketplace.
When she’s not helping brands grow, you’ll likely find her keeping up with the latest trends in fashion and pop culture, cheering on her favorite hockey team, or introducing the rest of us to whatever everyone will be talking about six months from now. Most recently, that was Erewhon smoothies.

Peter Browne
Creative Director, Life-Long Creative ExplorerHis journey began at Savannah College of Art and Design.
He made stops along the way, developing creative for major department stores like Harrods of London and Marks and Spencer.
Popular sportswear brands like Nike, Adidas, and Columbia Sportswear. Specialty brands like Thirty-One Gifts, Bra Smith, and Buy Buy Baby. Not to mention QVC, the largest TV shopping network on the planet.
More than two decades later, Peter still loves exploring creative solutions to problems. Digging deep to unearth a brand’s true story. And taking customers on journeys from storytelling to story-selling.
Creator of inspirational training experiences. Planner of one-of-a-kind personalized parties. Generator of infinite ideas.

Craig Smith
Story Seller, Live Broadcast On-air Talent and CoachWith nearly 2 decades of broadcast television experience, Craig is a front of the room guy who loves taking the complex and breaking it down for anyone to easily understand. As an on-air talent at home shopping giant QVC, he has represented some of the biggest tech brands in the world including Apple, Samsung, HP, Google and more. He has also been heavily involved in training on-air talent and as a featured speaker for national sales meetings.
A Jersey native and Loyola New Orleans grad, Craig spends some of his spare time emceeing a variety of charity events throughout Pennsylvania and the rest of his time blogging and getting outside with his wife, 2 daughters, and 2 uber-energetic dogs.

Gloria Ketterer
Creative Director, Content Creator, WordsmithGloria has been crafting stories for as long as she can remember. Which is different than lying. Mostly.
A graduate of the University of Pennsylvania, Gloria began her media career in radio, writing jokes, song parodies, and other content for morning “zoo” broadcasts. For this work, she won three Writers Guild of America Awards. Next, she was a TV writer/producer, penning scripts for sitcoms like Full House, Coach, and Girlfriends. She then joined the in-house creative team at QVC, where she established and evolved the brand voice and led multiplatform campaigns. Oh—and she also writes romance novels as Gloria Duke.
Red wine drinker. Cat and dog mom. Would rather be wearing her jammies.

Corey Yaktus
Writer, Director, Editor, Videographer, Animator, Designer, Music Producer and more.It all started with an 8mm camera and some clay dinosaurs. Post production has come a long way from razor blades and tape. From there it was a mix of construction, working on cars, touring in a band, working for a professional magician, and other strange and wonderful experiences.
With a BA in graphic communications from Wisconsin, Corey quickly landed a job as Creative Director for a news / real estate / internet company, where he created show opens, wrote original music, and learned all aspects of production . That company was bought by realtor.com and he was relocated to California as Director of New Media. Soon after he found his way into the movie industry, a fun but very long story.
With over 30 years of experience telling stories, he’s been involved in every aspect of creating video and for nearly every platform.

Keyai Lee
Director of Marketing, Social Media Guru, Creative ThinkerWith a knack for harnessing the power of social media, Keyai is an accomplished marketing professional who uses creativity and analytics to drive notable business growth.
Keyai knows the digital landscape—and he knows how to develop and implement comprehensive multichannel strategies that translate into tangible business outcomes.
His expertise lies in enhancing brands’ online presence through narratives that reach, engage—and convert—customers.
Passionate photographer. Father to two sons and two dogs. Happily married for 30 years.

Jason Thompson
Designer, Art Director, Visual StorytellerJason lives for big ideas, influencing trends, and creating memorable content.
With over 20 years in the creative industry, he has created impactful work for the Discovery Channel, Philadelphia 76ers, NJ Devils, and Seattle Sounders—just to name a few.
When he doesn’t have his face buried in his laptop or sketchbook, he spends his time fixing a 200-year-old farmhouse and sneaking around in the dark fishing the Jersey coast.

Krista Smith
Senior Client Services & Operations ManagerCaribbean-born and New York-raised, Krista spent years building, operating, and scaling beauty and fashion brands before moving into client services. She built the systems, managed the teams, and kept the projects from falling apart.
At Alice & Albert, she manages client relationships and operations across engagements, keeping communication clear, projects moving, and the work pointed in the right direction from kickoff through delivery.
Outside of work, she’s planning her next trip, working through a new language, or trying a new hot restaurant with her friends.
and
Services
-
Create it:
- Brand Narrative
- Messaging Architecture
-
Look it:
- Brand Identity
- Creative Direction
-
Tell it:
- Internal Communication
- External Marketing
-
Live it:
- Leadership Workshops
- Operational Training
With that in mind,
Good food. Good fun.
Fleatery
Branding Development & Guidelines
FLEATERY: whether you’re visiting your regular location or a new-to-you outpost in a different city. It’s the start of an adventure, the thrill of the unknown. You never know what’s on the menu, but you know it’s sure to be good. And that’s exactly why you visit!
Purpose
Create a new, innovative modular food concept to fill a stop-gap at Mall Food Courts and Halls.
Elements
- Brand Expression
- Brand Narrative + Belief + Tagline
- Brand Essence
- Core Guiding Principles
- Look + Tone + Feel
- Graphics Elements + Standards
- Developed strategy for how to implement sub brands branding and experiential
- Corporate collateral, business cards and stationary
Results
Mission accomplished. Due to the success and buzz surrounding the brand, NEXCOM has broadened its strategy. The focus has now shifted towards establishing “FLEATERY” as a prominent food brand not only within food courts, but also in other spaces such as food trucks, standalone restaurants, and kiosks.
And the beat is on.
Radio.Cloud
Branding, Website, Video & Experiential Design
Radio.Cloud are pioneers in bringing over 160 radio broadcasters and their operations to the cloud in Europe. They wanted to do the same in North America.
Purpose
They needed to develop a clear value proposition and brand story for the US market and position it as the company to transform radio in the 21st Century.
Elements
- Brand Expression
- Brand Narrative + Belief + Tagline
- Brand Essence
- Core Guiding Principles
- Look + Tone + Feel
- Graphics Elements + Standards
- Website + Digital Experience + Standards
- Activation Touch points, including booth design, signage and collateral pieces
- Corporate collateral, business cards and stationary
- Web design and enhancements
- Strategic planning and PR strategies
- 1 min & 30 sec brand awareness commercial
Results
Over 100+stations and new affiliates added in the US.
Lead generation increase sales meetings +60%. Radio Cloud’s Live Studio platform won Best of Show and NAB Show Product of the Year award in the radio category for two years in a row.
Where to stay?
The Navy Lodge + Navy Gateway
Branding & Experiential Design
To create one hospitality brand that encompasses both Navy Lodge and Gateway Inn and Suites. Giving a unified look and feel between the two brands while also differentiating them and ultimately feeding into the greater mission of NEXCOM – improving lives of Navy families.
Purpose
To create one hospitality brand that encompasses both Navy Lodge and Gateway Inn and Suites. Giving a unified look and feel between the two brands while also differentiating them and ultimately feeding into the greater mission of NEXCOM – improving lives of Navy families.
Elements
- Brand analysis, competitive review and creative approach.
- Brand Style Guide
- Look + Feel + Tone
- Logo + Graphic Package
- Image Standards
- Making them similar, but each unique to make them stand apart and have two POV’s.
Results
A quick turn brand strategy and strategic approach. Along with 2 separate brand guides that influenced and kicked off the refresh of two existing brands and the NEXCOM Hospitality Group
Proprietary Brand Active Wear
3 Paces
Branding Development: Messaging and Design
Brand an activewear collection for the entire family – Men, Women & Kids.
Purpose
To be the go-to athleisure wardrobe for people looking to do the things they love, no matter what that may be.
We’ll do this by offering a variety of comfortable, easy-to-wear pieces designed to fit all body types.
Elements
- Brand Name
- Brand Style Guide
- Look + Feel + Tone
- Logo + Graphic Package
- Image Standards
- Signage and In-store Marketing concepts
- Direct Mailers concepts
- Labels + Hang tags examples
Becoming BeautyBrave
Calista Beauty
Branding Development: Messaging and Design
Elevate the Calista brand story to bring clarity to the message and consistency to the look with an end-goal of driving growth.
Purpose
Developed product design + smart tech packaging experiences with virtual hairstyling tutorials.
Built the strategy & email flows to drive incremental purchases + managed the PR outreach to drive interest
Developed & activated the social engagement and growth strategy across Facebook / Instagram, content development & influencer collaborations.
Elements
- Brand Style Guide
- Email Marketing
- Social Media Strategy
- Packaging Design
- Product Development
- Website Development
- PR
- Smart Products
Results
- Overall sales increased +130% y/y
- Increased followers by 565% to over 106k
- Engagement increased 100 x
- Social Sales +$600k
- QVC Customer Choice Award Winner
Turning a fan favorite into a household name.
QVC | David Venable | In the Kitchen with David
Branding & Experiential Design
David Venable already had a loyal QVC following. Through branding, marketing, and creating stories that people loved, we took his popularity to the next level.
Purpose
Build the credibility of QVC’s Resident Foodie beyond the QVC audience and turn him into a national household name and grow the cooking & dining category.
Elements
- Brand Style Guide
- Look + Feel + Tone
- Logo + Graphic Package
- Image Standards
- Broadcast Set Standards
- Marketing & PR strategy
- On Air Motion Graphics
- Set Styling
- Marketing Materials | Press Kits
- Cookbook Design | 3
- Website Design
- ITKWD APP
- ITKWD Product Development
Results
Customer base increased 8%. Cooking & Dining sales went up 8%. Produced over 15 high-profile events. Facebook followers more than tripled, and cookbook sales topped 500K copies.
IMAGE MD Skincare
Image MD
Narrative & Visual Brand Identity | Photography | Web Design
A founder led beauty brand looking to scale wanted to elevate their doctor-developed “Image MD” product line to cast a halo across their entire product portfolio.
Purpose
A founder led beauty brand looking to scale wanted to elevate their doctor-developed “Image MD” product line to cast a halo across their entire product portfolio.
Elements
- Established new positioning + value proposition.
- Developed an elevated narrative and visual brand identity designed to appeal to the professionals (estheticians, mds) as well as their patients.
- Produced a photo/video shoot of lifestyle and environment cues to reinforce the brands med-lux identity.
- Developed a new site to act as a sales tool for the Professionals as well as discovery for their end customers/patients.
Results
The Founders + Leadership team rolled out the site at their annual sales summit – the CMO quoted “This critical work has future proofed our medical professional business for the next 5 yrs!”.
The line is growing faster than their base.
Precision Performance. Radical Results.
IMAGE SKINCARE
PAID SOCIAL MEDIA STRATEGY & EXECUTION
A professional skin care line looking to expand brand awareness, increase conversion and gain market share through a paid media strategy – Meta & TikTok
Purpose
A professional skin care line looking to expand brand awareness, increase conversion and gain market share through a paid media strategy – Meta & TikTok
Elements
Our FB/IG strategy was to target new to brand consumers using interest audiences that aligned with brand’s target consumer and with new Eco-Friendly product launch. We used Broad targeting to get new product line in front of as many consumers possible.
We also targeted brand aware consumers who have previously interacted on social or through site visit or purchased from your brand.
Results
EFFICIENT PROSPECTING CPM
Prospecting CPM 30% lower than Q1 2023 Benchmark of $11.63 with CPM at $8.63 across Prospecting campaigns
EXCEEDING REVENUE GOALS
11% above Feb – March revenue goal,
spending 11% below paid social budget.
Feb – March is up 21% in revenue year over year
CPA WIN WITH RETARGETING
Retargeting CPA in Feb-March vs January 2023 Image Benchmark
WE’RE
AGENCY
but if you would like ideas for things we can do for you, here are some thought starters
- Brand/Product/Services
- Social/Community
- Digital
- PR/Events
- Email/Mobile/Retention
- Analytics & Reporting
or, as Alice would say,
a spot of tea.
or, as Alice would say,
a spot of tea.